The Horse Business Essay Example for Free

The Horse Business Essay Introduction The Horse Industry is unique. Throughout the world, people use horses for consumption as well as for non-consumption purposes. Horses are bred either for the purposes of horseracing – an internationally popular sport, or for purposes of consumption particularly in countries where horsemeat is considered a delicacy. Breeders rear thoroughbred horses specifically for racing purposes. A horse is a very viable and valuable commodity, so much so that commercial insurance policies customarily offer protection for owners of high quality racehorses against theft, injuries and other diseases. The government of the United States and several European countries maintain strong controls on horse reproduction. There are governmental limitations on the use of artificial insemination and sometimes owners have to register their horses. Evidently, this industry is unique and reaches across the private as well as the public sector. Racing is an entertaining and interesting business (Chenault, 1994). Those involved in the horseracing industry are always keen on increasing their horse’s abilities so that they may attract a broader consumer base and thus increase their returns from horseracing. These owners therefore explore numerous and varied opportunities to profit from their racehorses including investigating other racing choices such as simulcast races, which involve off-track wagering. Slaughterhouses slaughter, for consumption, horses which have outlived their usefulness, and are in poor health condition. Customers who use horsemeat in their diet purchase the slaughtered meat in large quantities (House of Commons Hansard, 2002).   The main objective of this paper is to highlight those strategies and techniques of business that can contribute to improvements in the horse industry for the firms in either the public or private sector who are involved with the racehorses or slaughter of horses. This research will seek to discover ways that this industry can become more efficient as well as examine the existing or needed policies that could contribute to the necessary improvements. Problem Statement Horseracing and the slaughtering of horses are two key industry areas involving the use of horses and both private and public sector corporations have some amount of share in either industry area. As with any other animal group it is no surprise that there is a continuing debate on the ethics of both horseracing and horse slaughtering for consumption. These twin industry areas have been the targets of concerns raised on the ethic of slaughtering horses, particularly those that would have previously been used in the horseracing industry but which are no longer of further use to their owners for a variety of reasons. These horses may be diseased, injured or ill and have little prospect for future recovery. To ensure that they do not suffer a complete loss, owners of racehorses sell these unwanted horses to slaughterers. Some people are totally against the slaughtering of horses. In America and European countries, horsemeat is comparable to the meat of other large animals such as the buffalo, goat, sheep, pig and others. Since people throughout the United States and Europe desire to have horsemeat as a part of their diet then naturally, the slaughter industry too has its own place. Thus, while persons object to the slaughtering of horses, there are those who have little or no objection to the consumption of horsemeat. Similarly, there are objections to the use of horses for racing because of the reported cruel treatment of these animals and their injection with dangerous substances and steroids to enhance performance. This is a very sore issue in the horse industry. Even sorer is the slaughtering of these horses when they are no longer profitable in the horseracing industry. This debate is challenging the viability of the equine industry, putting industry shareholders in an uncomfortable position. Both the racehorse and the slaughtering industries are producing at their full capacities in the US and the rest of the world. Like any other business these industries whether private or public need to adopt sound business management strategies through appropriate training so as to be good in business and to provide the best service to buyers and consumers. The care and the right use of horses is also the matter of concern. The primary use of horses is for racing. However, one cannot avoid the fact that the slaughterhouse, rather than the racecourse, becomes the home for horses unfit for racing. Every year, the number of unfit horses increases thus the number of slaughterhouses also increases. Slaughter industries in the public and private sectors purchase the unwanted horses. Traditionally, the hunter-jumper market has acquired most former racehorses that have no signs of muscular-skeletal abnormalities, and some use previous standard-bred racehorses for driving carriages. Horses that obtain career-ending injuries are not useful anymore for the owners and fall into the category of unwanted horses. Figures produced by the U.S. department of agriculture reveal, however, that the majority of horses slaughtered (92.3%) are quite healthy and not, in fact, neglected. An overwhelming majority of Americans and members of Congress oppose slaughtering horses for human consumption (HSUS, 2007). One of the options in dealing with these unwanted horses is for slaughtering and distribution for consumption. The precise number of horses that make up this category of unwanted is unknown. However, some research reveals that 50,000 horses fall to slaughterhouses each year in the USA. The real number of unwanted horses is much higher than that reported. Horses used on farms are costly to owners, specifically maintenance costs for food, wastage disposal and land use. The slaughter industry appears to be the most attractive option in dealing with these horses. Purpose Statement The basic aims of the study are to suggest methods of enhancing business productivity for persons involved in slaughtering or horseracing within the public and private sectors and to identify better ways of setting goals and objectives for their racehorses. Additionally this paper will attempt to identify and recommend alternative uses for unwanted horses besides slaughtering. The research will be dealing with both facts and numbers from the available resource material as well as opinions and comments from surveys. Therefore, this paper will adopt a mixed research method using both quantitative and qualitative techniques. American horse council estimates that almost 10% of all the horses die every year due to illness, injury, lack of proper environment and food provisions. There is a need for proper treatment and laws from the government to support the cause of increasing horse reproduction. California passed a law in 1998 protecting against horse theft and this has been effective in reducing such theft. Additionally regulations need to govern management aspects of the horse industry. Often the lack of proper means of transporting horses for slaughtering has contributed to the unnecessary death of horses. The usual means of transporting horses are more suited for shorter and smaller animals such as cows, pigs and cattle. These transported force horses, which have a longer neck and body, into these cramped positions often causing injury. Those involved in the transportation of horses and are unable to afford the proper form of transportation have very little alternative and thus horses continue to suffer and their numbers decrease. The Government could provide subsidies to such persons working on small-scale to fulfill their needs. Forces of demand drive the market. Consumers world over with affirmative attitudes and who demand that meat products are nourishing, tasty and of the best quality, and reasonably priced relative to income, availability, quality and relevance to life-style remain the leading driving forces in the market. However if discussions on meat production in developed countries raises speculation this could negatively affect demand negatively. In this regard, government has to seriously consider and reconsider their policies towards this industry. Undoubtedly, the meat industry not necessarily need information awareness programs but need to modify practices in order to satisfy fully customer needs. In fact, technologists and scientists can contribute positively to this industry by developing newer strategies that are more efficient. These strategies include applying practices that result in less environmental damage, depend less on stimulants and additives, and that consider sensitive exploitation of the new genetics and with more consideration for the animals involved. Research Questions The following questions will guide the research: What are some guidelines for success in the horse industry? What are some key principles of the horse industry? What business ethics govern the horse industry? What alternative exist for racehorses that are no longer useful for racing? The research will also attempt to find out what are some of the business ethics, social stewardship, business leadership/management and stakeholder values for the Racehorse Industry, the Slaughter Industry and the Private sector? Proper ethics should govern and guide the operations of the private sector, the racehorse industry and the slaughter industry in their business management strategies in order to ensure effective leadership and social stewardship. A prospective entrepreneur in the racehorse industry should consider all necessary information to determine the size of the market and the possible share of his prospective business within the market. There should be some insurance plan for such businesses. The major point in focus for any business holder around the globe is to maintain profit. The ways to success are confusing and indefinite. â€Å"The NFIB estimates that over the lifetime of a business, 39% are profitable, 30% break even, and 30% lose money† (Blue Ribbon Consulting, 2006).    Core Literature The racehorse industry has been demonstrating positive levels of success and has had a considerable impact on the market overall. A 2003 summary report provided by the Louisiana State University summarized the successes and contributions of the horse industry as follow: â€Å"The race horse industry is composed of 1,178 breeders who own 10,161 mares that produced 5,971 foals that were sold in 2003 for $35.8 million. These breeders own 1,977 stallions that were bred to 5,313 mares, generating income from stud fees of $13.3 million. The total income generated from racehorse production was $49.1 million. An additional 2,229 racehorse owners owned 10,903 racehorses in training or on the track at a value of $109 million. The impact of racehorse owners and breeders’ activities in 2003 was $158.1 million. The show and competition horse industry (horse shows, barrel racing, cutting, roping, team penning, etc.) is composed of 2,600 breeders who own 7,847 mares that produced 4,901 foals that were sold for $14.7 million. These breeders own 718 stallions that bred 8,351 mares, generating $12.5 million in income from stud fees. The total income generated from show and competition horse production was $27.2 million. Another 4,634 owners compete on their 14,901 horses valued at $59.6 million. The total impact of the show and competition horse industry is $86.8 million. A large portion of the horse industry is recreational. The horse is used for comfort, exercise and enjoyment. About 20% or 8,570 of the recreational horse owners bred 21,554 mares and sold 11,392 foals in 2003 for $17.1 million. These horsemen own 933 stallions that were bred to 5,924 mares, generating income from stud fees of $592,400. The total income from production in the recreational horse industry was $17.6 million in 2003. Another 25,453 recreational horse owners have 61,366 horses valued at $61 million. There are 129,022 registered horses in Louisiana, owned by 45,331 horsemen. These horses are valued at $324 million. An additional 70,000 grade and other equines are owned by 25,000 people who have a $210 million impact on the economy. In addition to the value of horses produced and maintained in Louisiana, the activities of the horse industry generate a tremendous cash flow. The four racetracks employ 3,000 people and generate expenditures of about $1 billion per year. The show and competition industry conducts an estimated 500 activities per year and generates $12.5 million in expenditures. With the value of horses, expenditures on horses and the activities in which they engage, the impact of the horse industry is estimated at $1.6 billion per year.† (LSU, 2003). Apparently, the industry is heading in a positive direction. However, there needs to be better regulation of the industry, particularly in the development of appropriate business ethics to govern those involved in the industry. Sensible business ethics are one of the keys to organizational success. As a corporate strategy businesses involved with horses should lobby for effective legislation to protect the consumer, the business owner and the horse. In the U.K., for example, all horses are required to possess a passport according to a legislation that came into effect on 31 December 2003. Other European countries have similar requirements. Even though horse owners previously registered horses this was on a voluntary basis for horses born after 1 January 1998. The new requirement ensures that all horses, particularly those specifically reared for the purposes of slaughtering and consumption, have a passport containing a history of veterinary medicines so that certain medicines do not pass along the food chain to humans. This requirement is also a more effective way of controlling over breeding in certain areas (Defra, 2002). Policies such as these are useful guidelines for conducting business so that managers adopt correct strategies in all aspects of the industry. Organizations must provide these business ethics and rights to employees (as well as to the livestock of the agriculture or farm industry) to safeguard their needs, to maintain friendly working environment, and to provide boost to a certain industry. Managers cannot anticipate that there will not be challenges in implementing certain principles that will contribute to eventual organizational success. Jonash (2005) warns that business owners need to be willing to face the challenges that go along with difficult business decisions and strategies. He holds that achieving short, medium and long-term success is not easy. He suggests that managers accept the reality that there are no quick fixes to organizational problems and thus should be willing to follow through with tested and proven strategies even if the implementation process seems difficult. The above-mentioned statistics show clearly that this system is working very well in the US and can even improve if the overall racehorse industry follows proper policies and procedures. Research Activities/Methods The research activities of the paper under study are mainly through the books and Internet and other credible journals. These research materials are primary sources of information as they are already from the credibly written scholarly articles and journals. However, the point of view is solely from the writer’s perspective. Operational Definitions Livestock: farm animals Slaughter: using an animal for food. Equine: Of or like a horse (adjective) Simulcast Races: Races broadcast across the world and seen in casinos.    Assumptions and limitations This paper assumes that the horse industry can benefit from promotions and other ad campaigns. The scenarios, the examples and data are the tools that will make this study a success. This study is limited to the racehorse and slaughter horse industries, the business leadership skills and the methodology of the management and leadership. The horse industry has many problems like the transportation, accommodation, handling the lack of subsidies granted and others, but these are just a few. There are many more topics and issues surrounding this industry but those are beyond the scope of this paper.    References Blue Ribbon Consulting. (2006). Horse Consulting. Retrieved Sep 22, 2007 from, http://www.horseconsulting.com/services.htm. Chenault, E. A., (1994, Oct 28). Race horse industry analysis featured in Jan. 14 Meeting. Retrieved August 1, 2007, from, http://agnews.tamu.edu/stories/AGEC/horsrace.html DEFRA (Department for environment, food and rural affairs). (2002, Feb 14). Horse Passports and Database. News Release. Retrieved August 15, 2007 from, http://www.lipizzaner.org.uk/defra.htm. House of Commons Hansard. (2002). Written Answers. Retrieved August 21, 2007 from http://www.publications.parliament.uk/pa/cm200102/cmhansrd/vo020214/text/20214w39.htm. Humane Society of the United States, The (HSUS) Animal Net. (2007, Mar 17). HSUS responds to rumor of horse abandonment in KY: Calls it an act of desperation from the foreign-owned horse slaughter industry. Retrieved August 1, 2007, from http://archives.foodsafety.ksu.edu/animalnet/2007/3-2007/annet_march_20.htm Jonash, R. S. (2005). Driving sustainable growth and innovation: Pathways to high performance leadership. Handbook of Business Strategy, 6(1), 197-202.    Louisiana State University. (2003). Agriculture and natural resources summary: Horses. Retrieved August 15, 2007 from, http://www2.lsuagcenter.com/AgSum2003/narrative.aspx. Virginia horse industry board news and event calendar. (2007-2008). Retrieved August 1, 2007 from, http://www.vhib.org/virginia-horse-industry-board-news.html.

Do Gender Influence the way people view optical illusions? :: essays research papers

Problem: Does gender influence how people view optical illusions? Background: The brain takes cues from images received from the eyes to help it interpret what is being seen. Usually this is important for things like depth perception, but occasionally it leads us astray. The cues make us think we see something that isn't true, or isn't even there. Light waves enter your eye and then enter photoreceptive cells on your retina. The image that forms on your retina is flat, but you see a world of shape, color, depth, and motion. Retinal images are flat representations on a curved surface. Most of the time, we perceive an accurate world of depth, surfaces and objects. Retinal images are open to more than one interpretation. For all retinal images, there are a large variety of possible three-dimensional structures that can be seen. We usually see the correct image, but sometimes a mistake is made. This is when an illusion occurs. The fact that we can see the correct three-dimensional information from a visually ambiguous (open to more than one interpretation) two-dimensional image means that some very powerful restraints must be put on our interpretations of two-dimensional images. These restraints must also account for many illusions. Illusions are a tool for revealing restraints that mediate vision and perception. In some cases, illusions take place because the restraints for interpreting an image are ambiguous. Your visual system can interpret the image in more than one way. Even though the image on your retina remains constant, you don’t see an odd mixture of the two images. Normally, this does not happen because your visual system has developed many different ways to resolve ambiguity. Visual perception is essentially an ambiguity-solving process. This process is called "inverse optics." The visual system is also highly adaptive. It should be understood that both evolution and learning contribute to visual capabilities. Scientists have experimented with these rules to produce illusions

Permanent Establishment

The concept of permanent establishment (PE) in tax jurisdiction is changing as a result of digital innovations in international business. For a country like Nigeria, permanent establishment allows the country to tax the income or profit of foreign companies with a fixed place or physical presence in the country for 183 days or 12 months. But digital businesses do not need a fixed place or maintain a physical presence in the country before they can make a profit. They do not necessarily need to have an office, a factory, or a workshop in Nigeria before generating a stable income from the country. Examples of digital businesses that make income from Nigeria include GoDaddy.Com, Amazon.Com, Ebay.Com, etc. These companies do not have a fixed place of operation in Nigeria but generate income through digital presence in the country. This puts to test the concept of a permanent establishment in Nigerian tax jurisdiction. To understand the nature of permanent establishment in a digital economy, there is a need to investigate taxation jurisdiction on digital business from the angle of a developing country such as Nigeria. This study will be guided by the following objectives:Examine the principle of permanent establishment as expounded in the United Nations (UN) and Organisation for Economic Co-operation and Development (OECD) Model;Discuss the impact of digital business on the concept of a permanent establishment? Explore the possibility for a source state, such as Nigeria, to tax incomes generated by web platforms (i.e. Google or Facebook);Identify and discuss the challenges faced by the Nigerian government in getting taxes from companies who operate in the digital economy;Use the new definition of a permanent establishment in Italy to analyze tax jurisdiction on digital business in Nigeria. This study will adopt qualitative research method of legal research, analyze the concept of permanent establishment as a framework for tax jurisdiction on digital business in Nigeria. Primary documents such as the Nigerian tax laws (including the Avoidance of Double Taxation Agreement), the Italian tax laws (Conventions to Avoid Double Taxation), the UN Model Double Taxation Convention, the OECD Model and other documents that are relevant will be explored in the study. Secondary source materials covering monographs, journal articles, magazines, books, movies, textbooks, long essays, dissertations, and theses will equally be explored to analyze tax jurisdiction in digital business in Nigeria. Content analysis will be used to study legal decisions relating to the permanent establishment and digital business in Nigeria.

Analysis Of Nathaniel Hawthorne s `` Young Goodman Brown...

When observing patterns of American literature, it’s often that one can see authors ahead of their times, condemning ideals and values that they deem unfair or distorted. These authors and the themes they write on serve as something along the lines of â€Å"moral purifiers† of their time, illustrating their intent for a change in their respective eras and cultures. In three particular short stories, namely Nathaniel Hawthorne’s â€Å"Young Goodman Brown†, â€Å"A New England Nun† by Mary E. Wilkins Freeman, and lastly Charlotte Gilman’s â€Å"The Yellow Wallpaper†, each individual author speaks out against the established norms of their time in search for moral change. In Nathaniel Hawthorne’s short story, â€Å"Young Goodman Brown†, he addresses the value of the intense religious culture of that early American time period and the hypocrisy that often went along with it by examining motifs of true faith and self-scrutiny. The symbolism in Hawthorne’s story isn’t meant to be subtle in the slightest whether it’s the wife of the eponymous character, a woman aptly named Faith, or the â€Å"mysterious† hooded man in black who leads him down a dark path, which can be easily inferred to be the Devil if one takes a look at it. Literary analyst Thomas Walsh explains, â€Å"For an understanding of what happens to Goodman Brown the reader should be conscious of three sets of symbols: first, Faith, Brown s wife, represents religious faith and faith in mankind; second, Brown s journey into the forest represents anShow MoreRelatedANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesï » ¿TEXT INTERPRETAT ION AND ANALYSIS The purpose of Text Interpretation and Analysis is a literary and linguistic commentary in which the reader explains what the text reveals under close examination. Any literary work is unique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model†

Science And Fisheries Thesaurus Environmental Factors,...

Keywords from the Aquatic Science Fisheries Thesaurus: Environmental factors, Genetic diversity, Fjords, Marine fish, Marine Biodiversity, 1. Introduction Marine environmental landscape parameters play an important role in promoting population genetic differentiation in marine organisms (Selkoe et al., 2008). Consequently, identifying environmental parameters that promote population genetic differentiation is a major focus of study in evolutionary biology (Selkoe et al., 2008). Most research on the effects of the environmental marine landscape on the genetics of population structure has been qualitative (e.g. JÃ ¸rgensen et al., 2005; Galindo et al., 2006). However, this descriptive interpretation may not always be completely successful in identifying the factors that are responsible for the observed genetic structure of natural populations, and most importantly, they do not evaluate explicitly the environmental factors. In fact, few studies evaluate both: genetic and marine environmental data (Galindo et al., 2006). Manel et al. (2003) introduced the landscape genetic concept, which is able to explain spatial genetic patterns through out landscape features (i.e. geographic, physic and chemical variables) and spatial statistics (Manel et al., 2003; Storfer et al., 2007). Although useful, most studies that used this approach have been performed in terrestrial organisms, leaving marine and freshwater organisms mostly unexplored (Storfer et al., 2010). Recently, concepts like

Debates About Slavery - 1156 Words

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By immediately taking away their work force, there would be no one left to pick the cotton, their main crop at the time. Without cotton, the northern factories would have nothing to produce their textiles from. This chain reaction would basically collapse the entire US economy, so they proposed many different ideas, such as slowly getting rid of slavery and not dealing with the issue again until 1808 (Edel 24). This is exactly what the Convention finally agreed on. The next reason why slavery was not abolished during the Constitutional Convention was because many people saw slavery as an issue that should be decided by individual states, rather than the national government. Oliver Ellsworth argued at the Convention by saying, Let every state import what it pleases. The morality or wisdom of slavery are considerations belonging to the states themselves. What enriches a part enriches the whole, and the states are the best judges of their particular interest (Peters 165). 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Business Communication-Hyatt Group-Free-Samples-Myassignmenthelp

Questions: 1.Provide a proposal outline that will show what you are intending on including in your report. 2.Describe the background of the Organisation by providing a brief description on the business and the Communication Strategy you intend on implementing. Answers: 1.Communication is the essential process in an organization to maintain stability among employees and to improve the productivity of an organization. Business communication includes many strategies like to motivate their employees, then to improve working condition and also to make a proper and healthy atmosphere at organizations (Coombs, 2014). Hyatt Group was selected for this paper to understand business communication and to implement some communication strategy in this organization. Communication strategy implementing in Hyatt group is the main purpose of this paper. This can be implemented with the help of selecting the internal audience and also by selecting a strategic approach. To implement communication strategy in Hyatt group organization it is important to identify the key benefits along with the supported points. The topic of this paper is Business Communication Strategy Hyatt Group. Outline Proposal Outline Introduction: In this part, a topic will be introduced along with the definition of communication strategy. This part will contain the entire introduction of this paper. Type of communication strategies: This part will contain various types of communication strategies that are used in an organization. This part will also contain the best communication strategy for Hyatt Group of an organization. In this part, various types with their advantage and disadvantages will be discussed. The importance of communication in an organization: From this part, we will be able to understand the importance of communication in an organization. This part will provide why an organization needs a perfect communication strategy and its effect on employees. Implementation of Communication strategy: This part will contain the implementing process of chosen communication strategy to Hyatt Group. Further in this part audience will be able to get an idea of the success of implementation of the chosen communication strategy. Conclusion: This is the conclusion part where a brief summary or evaluation of the entire report will be provided. Organization Background Hyatt group is the corporation of hotels and resorts of America. This corporation was founded in the year 1957. The brands of Hyatt are; Park, Grand, Regency, Miraval, Ziva and so on. They have almost 4.4 billion dollar revenue along with the 110000 employees working in Hyatt Group. Hyatt House motel was purchased by Pritzker in the year 1957 and with the help of Donald; they are able to grow Hyatt Brand or group. In the year 2016 on 30th September, Hyatt was considered as the company of global hospitality with almost 13 brands and above 600 properties in almost 54 countries. They are a true picture of diversity and empowerment as in Hyatt hotels different group of people works together and they are performing the best which proves their strength and stability in the organization (Brink, Costigan, 2015). In Hyatt, they have experience of more than half century with innovation as well as the vision that makes Hyatt the leader in hospitality industries. Hyatt is the brand name that sp read like fire and they provide most efficient hotels and resort all over the world. This company is considered as the best class luxurious hotels and resorts in the world. 2.Introduction Communication strategy is the plan that actually expresses goals along with the methods for an organizational activity. It is a strategy that helps to enhance employee's performance and level with the help of communication (Bennett, 2014). This paper discusses the types of communication along with their advantages and disadvantages. This paper also discusses the best communication strategy that needs to be implemented for Hyatt Group of Hotel and resorts. Type of communication strategies The various types of communication strategies are: Verbal Communication strategy: In this communication strategy people are able to share their information and knowledge with the help of oral or written communication (Kernbach, 2015). This helps an organization to communicate verbally with their employees to understand them properly. Non-verbal Communication strategy: In this communication strategy people are able to communicate visually that is by a physical gesture, facial expression, body language, etc (Bloom, 2014). This communication strategy is the process where no language is needed to communicate with each other. Visual Communication strategy: In this communication strategy people express their information with the help of visual aids like the documentation or some other sources (Mishra, 2014). Advantages and Disadvantages of communication strategies Verbal Communication Advantages: This type of communication saves money as well as time and also the response is quick (Kasper, Kellerman, 2014). This communication strategy is the most convenient way to communicate with other as people are able to understand one another clearly. Disadvantages: This type of communication often end up to a long communication session which cost more money. Sometimes this type of communication creates a misunderstanding as this in most of the time provides irrelevant information. Non-Verbal Communication Advantages: This type of conversation is easy to present when both the people are unable to understand their verbal communication (Andreu, 2015). This also helps handicapped people to communicate in an organization and in an outer world also. Disadvantages: Most of the time gesture becomes very difficult to understand that create misunderstanding among two or more person. In this type of communication, a long conversation is not possible as gesture becomes difficult to provide a long message. Visual Communication Advantages: This help to communicate easily and also help in oral communication. People are able to express their feeling more in this type of communications. Disadvantages: Sometimes due to network problem it becomes difficult to communicate easily. This type of communication is very costly as this need internet as well as a device for visual communication. Communication Strategy for Hyatt Group For Hyatt group, the communication strategy is best to have verbal communication. This is because they are a big group of hotel and resorts and for that communication is most important where non-verbal may create a lot problem so it is best for them to have a verbal communication. This will help Hyatt to communicate with their employees and also this will make them capable of understanding any problem or issue in the organization. Importance of communication in organization Communication is an essential part of an organization to develop (Cornelissen, Cornelissen, 2017). This actually helps managers to perform their basic functions like organizing, planning, controlling, motivating, etc. Communication helps employees to get motivated along with it this also help employees to understand their job and improve their performance. Communication is the key that maintains a stable connection in the organization between employees as well as between the organizations. This also helps to build attitudes of employees towards their organization and their colleagues. This helps higher authorities to manage their staff and also allow them to understand their employees. Communication enables employees to know about their organization policy and it help to sort out any type of problem or issue rising in the organization. Every organization needs to have a perfect communication strategy to control their employees and to communicate effectively with their employees (Cor nelissen, 2015). This is the best sources that provide information to the employees about their organization and to the o0rganization about their employees. Communication is actually a bridge that connects two sections of people in an organization to work together and efficiently. Implementation of Communication strategy The implementation of verbal communication strategy in Hyatt group, authority needs to involve their employees by making them understand about the communication strategy and use of this communication strategy. The higher authorities before implementing communication strategy need to analyze the consequence of this communication strategy on business (Mai, Hoffmann, 2014). The organization also needs to be clear about their workforce in human resource so that they are able to carry out this communication activity. Implementing strategy on organization may cause to financial issue also, therefore, the higher authorities of Hyatt Group needs to identify their financial condition on implementing tools for verbal communication strategy. Once this communication is implemented then this will help their employees to communicate easily with anyone and also this will increase business for Hyatt Group. This is very much needed for employees to understand communication need for their organizatio n and this can be done with the proper planning and implementation of verbal communication strategy (Moshiri, Cardon, 2014). It actually enhances the power and capability of the organization to perform best in the market, as this help to improve working condition of employees along with the business profit. Conclusion Communication is not just a simple word it is the biggest thing for an organization to develop. 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